News
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22 Oct
Online Activities People Plan to Cut Back On.
Your next competitor for attention is the desire to close the screen.
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20 Oct
The Most Important Factors When Choosing a Product.
Discounts attract attention.
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15 Oct
Attitudes toward the Past, Present and Future.
Does your audience feel they can influence their own future?
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13 Oct
Ways to Save Money.
Saving money increasingly starts not with a cheaper purchase, but with refusing to pay for something consumers can do themselves.
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08 Oct
Share of Online FMCG Sales.
Online is no longer simply another FMCG sales channel, but its role varies sharply by category.
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06 Oct
Shopping Affordability.
Shopping affordability today is determined not only by income, but also by consumers’ willingness to spend.
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01 Oct
The Impact of Influencer Marketing on Purchase Decisions.
Influencer marketing continues to drive purchases, but its ability to convert attention into action is weakening.
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29 Sep
Change in Behaviour Due to Rising Prices.
Rising prices are no longer simply changing which products people choose — they are reshaping everyday consumption patterns.
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24 Sep
Digital Habits of Middle-Aged Consumers.
For middle-aged consumers, the internet has become a necessity, a space for self-expression, and an additional source of stress.