News
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19 Mar
Advertising activity on radio in 2025.
The structure of the radio market in 2025 appears more concentrated than it may seem at first glance.
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17 Mar
Where Ukrainians most often encounter advertising messages.
Today, Ukrainians most often encounter advertising where they spend the most time — on their smartphones.
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12 Mar
Advertising activity in OOH in 2025.
In 2025, advertising in OOH accounts for a notable share of overall campaign activity — 14% of all campaigns are placed in this channel.
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10 Mar
Advertising activity in Digital TV in 2025.
Digital TV in 2025 already accounts for 47% of all activity in the digital television segment, signaling a significant shift in the structure of media investments.
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08 Mar
Advertising activity on television in 2025.
The structure of television advertising in 2025 clearly shows the dominance of the pharmaceutical category.
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05 Mar
The First Polar Pharmacy: how we helped Podorozhnyk reach Antarctica.
In 2025, the Podorozhnyk pharmacy chain became the official supplier of medicines for our Antarctic station.
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26 Feb
Television: a large-scale channel with available inventory.
Ratings of the leading channels confirm the stability of television consumption.
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24 Feb
Advertising activity in digital in 2025.
In 2025, retail brands account for a significant share of advertising activity in digital.
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19 Feb
Main content consumption channels.
The main content consumption channels today are shaping a new planning logic.