Mission

Effective management of our partners' media investments

Vision

Communication brings benefit for any business

Goal

Providing effective media decisions for each category

Team

Markgraf Olena
Planning Director
Yankovy Nazar
Digital Department
Makodzeba Julia
Accountant


Bandrivskyy Vasyl
Buying


Guralchuk Andriy
R&D, New Business


Tsymbaluk Denys
COO


CAPITAL

Human capital is the most important asset for life, development and innovation

Goals

The goals of our partners are the overall goals of our team

TEAM

We are an organized group of colleagues where business relationships are integrated into the social atmosphere

Technology

Market
Galileo

The system of media planning and marketing data analysis that allows to perform all stages of the planning process of an advertising campaign in the media.

Nielsen

Nielsen is the operator of a TV panel in Ukraine, providing a research of viewers' preferences. The data obtained from the Nielsen research panel, in complex with the data of the Communication Alliance, is the basis for the Industrial Television Committee (ITC) to determine the ratings in Ukraine that it provides to the market.

Gemius

Researching the behavior of Internet users.

Markdata

Control and correction of planned campaigns in the television advertising, analysis of TV viewing for target audiences.

doors

OOH research.

Комунікаційний альянс

The company provides market with data of multimedia monitoring for TV, radio, digital and outdoor advertising in Ukraine.

CMeter

The research tool created by TNS in Ukraine, which made it possible to do researching the Internet audience and monitoring online advertising at a fundamentally new level of quality and accuracy.

KANTAR

Accurate and high-quality information about the target audience, as well as one of the largest complete single-source studies for all media.

Own
awareness
MS Awareness

Forecast of brand awareness building after the end of the advertising campaign based on historical data.

reports
MS Reports

Reporting system that helps to provide information about the competitive environment in various media quickly and efficiently.

optimizer
MS Optimizer

Defining effective reach level on effective frequency taking into account different channels of communication to avoid extra spends.

mca
MCA

Survey of the target audience to define the importance and impact of media contacts on the choice of products or services with further correction to increase the effectiveness of marketing communication.

contacts map
Contacts map

Building a contact map in terms of attractiveness, trust and awareness of each medium for the target audience.

loop
Loop

Concentration of advertising activity for the audience that specifically consume the media message, which generally provides a higher campaign reach level.

 

 

frequency
MS Frequency

The software gives possibility to define the optimal contacts frequency  with the advertising message.

Billing

2020 year - 379,3million uah
Distribution by business categories:
Tv - 87,8%
Digital - 8,3%
Other - 3,8%

History

  • 2019

    Media Systems among TOP15 media agencies in Ukraine

  • 2013

    MS-Smart Group creation

  • 2011

    Co-founder ICOA

  • 2006

    Dentsu partnership

  • 2005

    Media Systems est.