News
-
27 Aug
Regular Non-Essential Spending by Ukrainians.
Even non-essential spending reveals what Ukrainians truly consider important to their quality of life today.
-
25 Aug
Forecast Distribution of Digital Investment by Activity Type in 2026.
Digital continues to grow, but the structure of investment is changing much more slowly than the market itself.
-
20 Aug
Media Market Dynamics. 2026 Forecast
Ukraine’s media market continues to recover, but the figures in hryvnias and US dollars tell two different stories.
-
18 Aug
Advertising Activity on Radio in the First Half of 2026.
In the first half of 2026, radio brought together advertisers from a wide range of categories — from retail and pharmaceuticals to alcohol, consumer electronics, and restaurants.
-
13 Aug
Advertising Activity in OOH, H1 2026.
In the first half of 2026, outdoor advertising remained a medium where visibility was shaped not only by international corporations but also by strong Ukrainian brands.
-
12 Aug
Advertising Activity on TV in the First Half of 2026.
The television advertising market in the first half of 2026 shows a high concentration of activity among leading advertisers and categories.
-
06 Aug
Most Popular Prime-Time TV Shows by Average Rating*, Q2 2026.
Ukrainian prime-time television demonstrates that viewers are equally interested in entertainment formats and serialised stories.
-
04 Aug
Paid Subscription Usage Patterns.
A paid subscription is increasingly viewed not as a long-term commitment, but as a service users activate or pause depending on their current needs, available content, and budget.
-
30 Jul
Advertising activity in digital in H1 2026.
Digital advertising is becoming increasingly concentrated around those selling here and now.