News
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06 Nov
Top TV Shows by Average Rating in Prime Time, Q3 2026.
Compelling stories compete for viewers’ attention.
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03 Nov
Most likely choice when buying a product in a familiar category.
A well-known brand does not guarantee first place in the shopping basket.
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29 Oct
What Consumers Value Most When Shopping with AI.
What matters more when shopping: getting more options or understanding which one fits your needs?
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27 Oct
What Motivates People to Try a New Product.
What does it take to get someone to try your product for the first time?
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22 Oct
Online Activities People Plan to Cut Back On.
Your next competitor for attention is the desire to close the screen.
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20 Oct
The Most Important Factors When Choosing a Product.
Discounts attract attention.
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15 Oct
Attitudes toward the Past, Present and Future.
Does your audience feel they can influence their own future?
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13 Oct
Ways to Save Money.
Saving money increasingly starts not with a cheaper purchase, but with refusing to pay for something consumers can do themselves.
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08 Oct
Share of Online FMCG Sales.
Online is no longer simply another FMCG sales channel, but its role varies sharply by category.