News
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09 Apr
Place of purchase of medicinal mineral water.
The sales channel can be just as important as the product itself, especially in categories where trust plays a key role.
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07 Apr
Heavy users of artificial intelligence by age groups.
The gap in AI usage across generations is already creating a new inequality in decision-making speed.
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02 Apr
Use of artificial intelligence.
17% use AI daily or almost daily, and another 10% use it several times a week.
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31 Mar
Attitude toward advertising.
29% of the audience openly ignore advertising, while another 22% remain neutral.
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26 Mar
Advertising formats that are perceived best.
Short-form video remains the most effective format, with 33% of the audience responding to it best.
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24 Mar
What attracts attention in advertising.
The strongest trigger remains rational value: discounts, promotions, and special offers attract the attention of 37% of the audience.
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19 Mar
Advertising activity on radio in 2025.
The structure of the radio market in 2025 appears more concentrated than it may seem at first glance.
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17 Mar
Where Ukrainians most often encounter advertising messages.
Today, Ukrainians most often encounter advertising where they spend the most time — on their smartphones.
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12 Mar
Advertising activity in OOH in 2025.
In 2025, advertising in OOH accounts for a notable share of overall campaign activity — 14% of all campaigns are placed in this channel.