News
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01 Oct
The Impact of Influencer Marketing on Purchase Decisions.
Influencer marketing continues to drive purchases, but its ability to convert attention into action is weakening.
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29 Sep
Change in Behaviour Due to Rising Prices.
Rising prices are no longer simply changing which products people choose — they are reshaping everyday consumption patterns.
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24 Sep
Digital Habits of Middle-Aged Consumers.
For middle-aged consumers, the internet has become a necessity, a space for self-expression, and an additional source of stress.
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22 Sep
Top 10 Most Influential Product Attributes When Purchasing Food and Beverages.
Consumers may support responsible production, but at the shelf, price still comes first.
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17 Sep
Top 10 Most Influential Loyalty Programme Benefits.
Loyalty programmes are often built around discounts, points and special offers.
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15 Sep
Share of new FMCG products positioned with emotional and mental wellbeing claims.
Emotional and mental wellbeing is becoming not only a social issue but also a prominent area of FMCG product innovation.
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10 Sep
Skills Improved Most by AI Tools.
AI is increasingly viewed as an automation tool.
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08 Sep
Alcohol Purchases in the Past Month.
Ukraine’s alcohol market demonstrates not only the strength of traditional categories but also consumers’ notable openness to different formats.
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03 Sep
Cost-Cutting Priorities.
When consumers need to save money, they do not simply cut expenses—they reconsider their priorities.