News
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26 Feb
Television: a large-scale channel with available inventory.
Ratings of the leading channels confirm the stability of television consumption.
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24 Feb
Advertising activity in digital in 2025.
In 2025, retail brands account for a significant share of advertising activity in digital.
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19 Feb
Main content consumption channels.
The main content consumption channels today are shaping a new planning logic.
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17 Feb
Media market of Ukraine in 2025 and forecast for 2026.
Media investments in 2025 reached UAH 33.4 billion, up 12% compared to 2024.
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14 Feb
Telegram audience in Ukraine.
55% of Telegram’s audience in Ukraine are men, while 45% are women.
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10 Feb
Viewer emotions from advertising created with the help of artificial intelligence.
Advertising created with the help of artificial intelligence shows a distinctly different emotional impact compared to traditional approaches — and the difference is clearly visible in the numbers.
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05 Feb
Largest advertisers on Telegram and their investments.
The advertising market on Telegram in Ukraine clearly shows a strong concentration around a few major players.
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03 Feb
Dynamics of Telegram activity by day of the week.
Activity on Telegram is unevenly distributed throughout the week, and the numbers make this very clear.
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30 Jan
Telegram channels with the most active subscriber growth in Ukraine.
The Ukrainian Telegram market in 2025 clearly shows who knows how to work with audience attention in a systematic way rather than relying on situational spikes.