News
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02 Jul
Use of Video or Audio Playback Speed.
The speed at which people consume content is becoming a defining characteristic of digital behavior.
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01 Jul
Case Study: Media Campaign for a Soft Drinks Brand.
A well-known low-alcohol beverage brand approached us with the objective of launching a new product, building brand awareness among its target audience, and converting that awareness into actual product choice at the point of sale.
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25 Jun
Emotional Triggers of Impulse Purchases.
An impulse purchase is rarely just about price.
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23 Jun
Impulse Purchases by Category.
Impulse purchases account for a much larger share of sales than many brands are willing to acknowledge.
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19 Jun
Triggers of Impulse Purchases.
Half of all impulse purchases start not with a need, but with a well-created moment.
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16 Jun
Features of shopping list creation across population segments.
Consumers are coming to stores with less rigid plans and leaving more room for spontaneous decisions.
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12 Jun
Features of planning recent purchases across population segments.
Shopping is becoming less of a rational process and more of a behavioral habit.
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09 Jun
Purchasing non-essential goods.
50% of Ukrainians already purchase non-essential goods online.
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06 Jun
Purchase of Everyday Consumer Goods.
Despite the rapid growth of e-commerce, offline retail remains the primary touchpoint for FMCG brands for the majority of Ukrainians.