News

• by MS

  08 Oct

  Share of Online FMCG Sales.

  Online is no longer simply another FMCG sales channel, but its role varies sharply by category.

• by MS

  06 Oct

  Shopping Affordability.

  Shopping affordability today is determined not only by income, but also by consumers’ willingness to spend.

• by MS

  01 Oct

  The Impact of Influencer Marketing on Purchase Decisions.

  Influencer marketing continues to drive purchases, but its ability to convert attention into action is weakening.

• by MS

  29 Sep

  Change in Behaviour Due to Rising Prices.

  Rising prices are no longer simply changing which products people choose — they are reshaping everyday consumption patterns.

• by MS

  24 Sep

  Digital Habits of Middle-Aged Consumers.

  For middle-aged consumers, the internet has become a necessity, a space for self-expression, and an additional source of stress.

• by MS

  22 Sep

  Top 10 Most Influential Product Attributes When Purchasing Food and Beverages.

  Consumers may support responsible production, but at the shelf, price still comes first.

• by MS

  17 Sep

  Top 10 Most Influential Loyalty Programme Benefits.

  Loyalty programmes are often built around discounts, points and special offers.

• by MS

  15 Sep

  Share of new FMCG products positioned with emotional and mental wellbeing claims.

  Emotional and mental wellbeing is becoming not only a social issue but also a prominent area of FMCG product innovation. 

• by MS

  10 Sep

  Skills Improved Most by AI Tools.

  AI is increasingly viewed as an automation tool.