News
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10 Sep
Skills Improved Most by AI Tools.
AI is increasingly viewed as an automation tool.
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08 Sep
Alcohol Purchases in the Past Month.
Ukraine’s alcohol market demonstrates not only the strength of traditional categories but also consumers’ notable openness to different formats.
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03 Sep
Cost-Cutting Priorities.
When consumers need to save money, they do not simply cut expenses—they reconsider their priorities.
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01 Sep
Marketing Services Market.
The marketing services market is growing, with the fastest expansion occurring in areas that create direct contact between brands and consumers.
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27 Aug
Regular Non-Essential Spending by Ukrainians.
Even non-essential spending reveals what Ukrainians truly consider important to their quality of life today.
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25 Aug
Forecast Distribution of Digital Investment by Activity Type in 2026.
Digital continues to grow, but the structure of investment is changing much more slowly than the market itself.
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20 Aug
Media Market Dynamics. 2026 Forecast
Ukraine’s media market continues to recover, but the figures in hryvnias and US dollars tell two different stories.
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18 Aug
Advertising Activity on Radio in the First Half of 2026.
In the first half of 2026, radio brought together advertisers from a wide range of categories — from retail and pharmaceuticals to alcohol, consumer electronics, and restaurants.
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13 Aug
Advertising Activity in OOH, H1 2026.
In the first half of 2026, outdoor advertising remained a medium where visibility was shaped not only by international corporations but also by strong Ukrainian brands.