News

• by MS

  03 Sep

  Cost-Cutting Priorities.

  When consumers need to save money, they do not simply cut expenses—they reconsider their priorities.

• by MS

  01 Sep

  Marketing Services Market.

  The marketing services market is growing, with the fastest expansion occurring in areas that create direct contact between brands and consumers.

• by MS

  27 Aug

  Regular Non-Essential Spending by Ukrainians.

  Even non-essential spending reveals what Ukrainians truly consider important to their quality of life today.

• by MS

  25 Aug

  Forecast Distribution of Digital Investment by Activity Type in 2026.

  Digital continues to grow, but the structure of investment is changing much more slowly than the market itself.

• by MS

  20 Aug

  Media Market Dynamics. 2026 Forecast 

  Ukraine’s media market continues to recover, but the figures in hryvnias and US dollars tell two different stories.

• by MS

  18 Aug

  Advertising Activity on Radio in the First Half of 2026.

  In the first half of 2026, radio brought together advertisers from a wide range of categories — from retail and pharmaceuticals to alcohol, consumer electronics, and restaurants.

• by MS

  13 Aug

  Advertising Activity in OOH, H1 2026.

  In the first half of 2026, outdoor advertising remained a medium where visibility was shaped not only by international corporations but also by strong Ukrainian brands.

• by MS

  12 Aug

  Advertising Activity on TV in the First Half of 2026.

  The television advertising market in the first half of 2026 shows a high concentration of activity among leading advertisers and categories.

• by MS

  06 Aug

  Most Popular Prime-Time TV Shows by Average Rating*, Q2 2026.

  Ukrainian prime-time television demonstrates that viewers are equally interested in entertainment formats and serialised stories.