News
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09 Jul
Impact of Packaging on Purchase Decisions.
Packaging has long since evolved beyond its protective function.
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07 Jul
Media Systems' New Expert Publication in Marketing in Ukraine Magazine.
The latest issue of Marketing in Ukraine magazine is now available, and we are pleased to share that it features a new article by Media Systems.
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02 Jul
Use of Video or Audio Playback Speed.
The speed at which people consume content is becoming a defining characteristic of digital behavior.
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01 Jul
Case Study: Media Campaign for a Soft Drinks Brand.
A well-known low-alcohol beverage brand approached us with the objective of launching a new product, building brand awareness among its target audience, and converting that awareness into actual product choice at the point of sale.
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25 Jun
Emotional Triggers of Impulse Purchases.
An impulse purchase is rarely just about price.
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23 Jun
Impulse Purchases by Category.
Impulse purchases account for a much larger share of sales than many brands are willing to acknowledge.
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19 Jun
Triggers of Impulse Purchases.
Half of all impulse purchases start not with a need, but with a well-created moment.
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16 Jun
Features of shopping list creation across population segments.
Consumers are coming to stores with less rigid plans and leaving more room for spontaneous decisions.
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12 Jun
Features of planning recent purchases across population segments.
Shopping is becoming less of a rational process and more of a behavioral habit.