News
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06 Aug
Most Popular Prime-Time TV Shows by Average Rating*, Q2 2026.
Ukrainian prime-time television demonstrates that viewers are equally interested in entertainment formats and serialised stories.
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04 Aug
Paid Subscription Usage Patterns.
A paid subscription is increasingly viewed not as a long-term commitment, but as a service users activate or pause depending on their current needs, available content, and budget.
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30 Jul
Advertising activity in digital in H1 2026.
Digital advertising is becoming increasingly concentrated around those selling here and now.
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28 Jul
What Makes Consumers Distrust a Product or Brand Based on Its Packaging.
Packaging can convince consumers to choose a product, but it can just as easily make them question the brand.
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24 Jul
Watching Short Videos.
Short videos are no longer just a form of entertainment but a daily media habit for most Ukrainians.
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21 Jul
What Matters to Users in Paid Services.
A paid service wins not when it offers the most features, but when it meets users’ core expectations.
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16 Jul
Perfume Purchases.
Perfume is a category where online shopping has long become a habit, yet offline retail still holds the leading position.
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14 Jul
Use of Paid Subscriptions.
Paid subscriptions are gradually changing the way we consume digital content and interact with brands.
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09 Jul
Impact of Packaging on Purchase Decisions.
Packaging has long since evolved beyond its protective function.