News

• by MS

  30 Jul

  Advertising activity in digital in H1 2026.

  Digital advertising is becoming increasingly concentrated around those selling here and now.

• by MS

  28 Jul

  What Makes Consumers Distrust a Product or Brand Based on Its Packaging.

  Packaging can convince consumers to choose a product, but it can just as easily make them question the brand.

• by MS

  24 Jul

  Watching Short Videos.

  Short videos are no longer just a form of entertainment but a daily media habit for most Ukrainians.

• by MS

  21 Jul

  What Matters to Users in Paid Services.

  A paid service wins not when it offers the most features, but when it meets users’ core expectations.

• by MS

  16 Jul

  Perfume Purchases.

  Perfume is a category where online shopping has long become a habit, yet offline retail still holds the leading position.

• by MS

  14 Jul

  Use of Paid Subscriptions.

  Paid subscriptions are gradually changing the way we consume digital content and interact with brands.

• by MS

  09 Jul

  Impact of Packaging on Purchase Decisions.

  Packaging has long since evolved beyond its protective function.

• by MS

  07 Jul

  Media Systems' New Expert Publication in Marketing in Ukraine Magazine.

  The latest issue of Marketing in Ukraine magazine is now available, and we are pleased to share that it features a new article by Media Systems.

• by MS

  02 Jul

  Use of Video or Audio Playback Speed.

  The speed at which people consume content is becoming a defining characteristic of digital behavior.