News

• by MS

  17 Sep

  Top 10 Most Influential Loyalty Programme Benefits.

  Loyalty programmes are often built around discounts, points and special offers.

• by MS

  15 Sep

  Share of new FMCG products positioned with emotional and mental wellbeing claims.

  Emotional and mental wellbeing is becoming not only a social issue but also a prominent area of FMCG product innovation. 

• by MS

  10 Sep

  Skills Improved Most by AI Tools.

  AI is increasingly viewed as an automation tool.

• by MS

  08 Sep

  Alcohol Purchases in the Past Month.

  Ukraine’s alcohol market demonstrates not only the strength of traditional categories but also consumers’ notable openness to different formats.

• by MS

  03 Sep

  Cost-Cutting Priorities.

  When consumers need to save money, they do not simply cut expenses—they reconsider their priorities.

• by MS

  01 Sep

  Marketing Services Market.

  The marketing services market is growing, with the fastest expansion occurring in areas that create direct contact between brands and consumers.

• by MS

  27 Aug

  Regular Non-Essential Spending by Ukrainians.

  Even non-essential spending reveals what Ukrainians truly consider important to their quality of life today.

• by MS

  25 Aug

  Forecast Distribution of Digital Investment by Activity Type in 2026.

  Digital continues to grow, but the structure of investment is changing much more slowly than the market itself.

• by MS

  20 Aug

  Media Market Dynamics. 2026 Forecast 

  Ukraine’s media market continues to recover, but the figures in hryvnias and US dollars tell two different stories.