News

• by MS

  21 Apr

  Consumer reaction to a price increase of a familiar brand.

  Price increases don’t always mean losing a customer — but they do change the rules of the game for brands.

• by MS

  16 Apr

  Purchase frequency of everyday goods.

  The purchase frequency of everyday goods creates a completely different communication logic compared to most categories.

• by MS

  14 Apr

  Awareness and usage of AI tools.

  The AI tools market already has clear leaders, but the real competition is only beginning.

• by MS

  09 Apr

  Place of purchase of medicinal mineral water.

  The sales channel can be just as important as the product itself, especially in categories where trust plays a key role.

• by MS

  07 Apr

  Heavy users of artificial intelligence by age groups.

  The gap in AI usage across generations is already creating a new inequality in decision-making speed.

• by MS

  02 Apr

  Use of artificial intelligence.

  17% use AI daily or almost daily, and another 10% use it several times a week.

• by MS

  31 Mar

  Attitude toward advertising.

  29% of the audience openly ignore advertising, while another 22% remain neutral.

• by MS

  26 Mar

  Advertising formats that are perceived best.

  Short-form video remains the most effective format, with 33% of the audience responding to it best.

• by MS

  24 Mar

  What attracts attention in advertising.

  The strongest trigger remains rational value: discounts, promotions, and special offers attract the attention of 37% of the audience.