News
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06 Jun
Purchase of Everyday Consumer Goods.
Despite the rapid growth of e-commerce, offline retail remains the primary touchpoint for FMCG brands for the majority of Ukrainians.
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04 Jun
Case Study: Media Promotion of a Network of Cosmetology Clinics.
One of the biggest challenges in premium healthcare today is not simply generating leads, but building trust before the first interaction with a clinic even happens.
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30 May
Brand Strength Components in the Supermarket Category.
Brand salience is often perceived as a result of success, while in reality it is one of its main prerequisites.
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25 May
Frequency of online purchases.
Consumers no longer divide the world into “online” and “offline” — they simply choose the most convenient shopping scenario.
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20 May
Preferred advertising.
For years, the market has been talking about “emotional advertising,” but consumers now seem to value something quite different — relevance and a sense of real life.
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11 May
On April 23–24, Media Systems took part in the 19th Ukrainian Marketing Forum.
On April 23–24, Media Systems took part in the 19th Ukrainian Marketing Forum — one of the key platforms for discussing the development of the industry.
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30 Apr
Importance of contact frequency and quality.
Consumers encounter thousands of advertising messages every day, but notice only a few.
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28 Apr
Customer segments by purchasing behavior.
Real consumer behavior is far less “loyal” than we tend to assume.
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21 Apr
Consumer reaction to a price increase of a familiar brand.
Price increases don’t always mean losing a customer — but they do change the rules of the game for brands.