News

• by MS

  24 Jul

  Watching Short Videos.

  Short videos are no longer just a form of entertainment but a daily media habit for most Ukrainians.

• by MS

  21 Jul

  What Matters to Users in Paid Services.

  A paid service wins not when it offers the most features, but when it meets users’ core expectations.

• by MS

  16 Jul

  Perfume Purchases.

  Perfume is a category where online shopping has long become a habit, yet offline retail still holds the leading position.

• by MS

  14 Jul

  Use of Paid Subscriptions.

  Paid subscriptions are gradually changing the way we consume digital content and interact with brands.

• by MS

  09 Jul

  Impact of Packaging on Purchase Decisions.

  Packaging has long since evolved beyond its protective function.

• by MS

  07 Jul

  Media Systems' New Expert Publication in Marketing in Ukraine Magazine.

  The latest issue of Marketing in Ukraine magazine is now available, and we are pleased to share that it features a new article by Media Systems.

• by MS

  02 Jul

  Use of Video or Audio Playback Speed.

  The speed at which people consume content is becoming a defining characteristic of digital behavior.

• by MS

  01 Jul

  Case Study: Media Campaign for a Soft Drinks Brand.

  A well-known low-alcohol beverage brand approached us with the objective of launching a new product, building brand awareness among its target audience, and converting that awareness into actual product choice at the point of sale.

• by MS

  25 Jun

  Emotional Triggers of Impulse Purchases.

  An impulse purchase is rarely just about price.