News
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13 Aug
Advertising Activity in OOH, H1 2026.
In the first half of 2026, outdoor advertising remained a medium where visibility was shaped not only by international corporations but also by strong Ukrainian brands.
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12 Aug
Advertising Activity on TV in the First Half of 2026.
The television advertising market in the first half of 2026 shows a high concentration of activity among leading advertisers and categories.
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06 Aug
Most Popular Prime-Time TV Shows by Average Rating*, Q2 2026.
Ukrainian prime-time television demonstrates that viewers are equally interested in entertainment formats and serialised stories.
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04 Aug
Paid Subscription Usage Patterns.
A paid subscription is increasingly viewed not as a long-term commitment, but as a service users activate or pause depending on their current needs, available content, and budget.
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30 Jul
Advertising activity in digital in H1 2026.
Digital advertising is becoming increasingly concentrated around those selling here and now.
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28 Jul
What Makes Consumers Distrust a Product or Brand Based on Its Packaging.
Packaging can convince consumers to choose a product, but it can just as easily make them question the brand.
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24 Jul
Watching Short Videos.
Short videos are no longer just a form of entertainment but a daily media habit for most Ukrainians.
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21 Jul
What Matters to Users in Paid Services.
A paid service wins not when it offers the most features, but when it meets users’ core expectations.
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16 Jul
Perfume Purchases.
Perfume is a category where online shopping has long become a habit, yet offline retail still holds the leading position.