lifecell
Project details
Media
- OOH
- TV
Category
- Telecommunications
KPI
- Growth of knowledge
- Increase in market share
More than 100 TV advertising campaigns were carried out, over 100,000 GRPs were purchased, and more than 100,000 outdoor advertising units were placed, among other activities. During the cooperation period, lifecell’s market share grew from 12% to 16%.
