Changan
Project details
Media
- Digital
- OOH
- Radio
Category
- Auto transport
KPI
- Growth of knowledge
The launch of the completely new automotive brand Changan in Ukraine was a comprehensive task focused on generating initial demand and rapidly building brand awareness. The communication strategy covered national reach channels—OOH, digital, and radio—with an emphasis on showcasing the model range’s technological advancement, safety, and affordability. Extensive multimedia presence ensured the brand’s rapid emergence in the information space and effectively built initial awareness among a broad audience. The campaign enabled Changan to enter the Ukrainian market with confidence as a modern, progressive, and competitive brand.
