M'yasna Myska
Project details
Media
- Digital
- Metro
Category
- Pet food
KPI
- Growth of knowledge
- Website traffic
Demand generation among end consumers for pet products was driven by the brand’s active social stance—particularly its support of animal shelters—and systematic social media management. As part of the updated positioning, a rebranding was carried out and a new product format, pouches, was introduced to the market. Years of consistent communication in social media helped expand the consumer base and the brand’s geographic presence—from several cities to nationwide coverage.
