Super KONTIK
Project details
Media
- Digital
- TV
Category
- Confectionery
KPI
- Growth of knowledge
- Consumption
After analyzing the media consumption of the target audience, a comprehensive media campaign was proposed for the rebranding of the “Super KONTIK” trademark. Direct and in‑between‑program TV advertising delivered an effective and competitive GRP level, which made it possible to reach over 60% of the target audience at the defined frequency. A perfectly tailored set of online tools, combined with the impact of TV activity, produced a strong synergistic effect. Brand awareness increased by more than 6 percentage points.
