ReO 2.0
Project details
Media
- Digital
- DOOH
- Radio
- TV
Category
- Non‑alcoholic beverages
KPI
- Growth of knowledge
- Сonsumption
The brand reached a new level of market presence and is now represented not only in pharmacy chains, but also in retail chains. A model for growing awareness and sales was developed, along with a series of socio‑analytical studies that made it possible to formulate an integrated strategy for entering a new market segment. Ongoing monitoring of media placements and prompt adjustment of the media campaign based on the results achieved led to increased brand recognition, while sales in the retail channel exceeded the volumes generated in pharmacy chains, where the brand initially began its market presence.
