1+1 MEDIA
Project details
Media
- Digital
- OOH
- Radio
- TV
Category
- Mass media
KPI
- Increase in loyalty
- Conversions
- Increase in market share
Cooperation with one of the largest media businesses in Eastern Europe has become a unique case for us, combining the roles of data provider and full‑service media agency. On the one hand, 1+1 MEDIA uses our ad monitoring services via a subscription in the Media Systems client dashboard. This gives the client’s team real‑time access to detailed data on placements, competitive activity, and media investment dynamics. These insights underpin both daily planning and long‑term strategic decisions within the group. On the other hand, we work with 1+1 MEDIA as a traditional media agency: we develop comprehensive media strategies, plan and execute campaigns, and optimize placements across channels, ensuring efficient budget allocation and achievement of reach, frequency, and awareness targets. The synergy between in‑depth analytics from our monitoring system and our media planning expertise enables 1+1 MEDIA to strengthen its own projects and partner campaigns while maintaining high standards of transparency and effectiveness at every stage of communication.
