Subaru
Project details
Media
- Digital
- OOH
- Radio
Category
- Auto transport
KPI
- Growth of knowledge
The launch of the updated Subaru Forester was aimed at strengthening the brand’s position in the SUV segment and increasing awareness of the refreshed model. The communication strategy included high‑impact OOH placements, a large‑scale digital campaign, and radio support, which ensured strong reach and frequency. The focus was on Forester’s key advantages: confident off‑road capability, symmetrical all‑wheel drive, and advanced safety technologies. Coordinated media activity effectively enhanced the model’s perception and helped increase awareness among target audiences across Ukraine.
