News

• by MS

  19 Mar

  Advertising activity on radio in 2025.

  The structure of the radio market in 2025 appears more concentrated than it may seem at first glance.

• by MS

  17 Mar

  Where Ukrainians most often encounter advertising messages.

  Today, Ukrainians most often encounter advertising where they spend the most time — on their smartphones.

• by MS

  12 Mar

  Advertising activity in OOH in 2025.

  In 2025, advertising in OOH accounts for a notable share of overall campaign activity — 14% of all campaigns are placed in this channel.

• by MS

  10 Mar

  Advertising activity in Digital TV in 2025.

  Digital TV in 2025 already accounts for 47% of all activity in the digital television segment, signaling a significant shift in the structure of media investments.

• by MS

  08 Mar

  Advertising activity on television in 2025.

  The structure of television advertising in 2025 clearly shows the dominance of the pharmaceutical category.

• by MS

  26 Feb

  Television: a large-scale channel with available inventory.

  Ratings of the leading channels confirm the stability of television consumption.

• by MS

  24 Feb

  Advertising activity in digital in 2025.

  In 2025, retail brands account for a significant share of advertising activity in digital.

• by MS

  19 Feb

  Main content consumption channels.

  The main content consumption channels today are shaping a new planning logic.

• by MS

  17 Feb

  Media market of Ukraine in 2025 and forecast for 2026.

  Media investments in 2025 reached UAH 33.4 billion, up 12% compared to 2024.