News
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28 Jan
Dynamics of TV ratings in Ukraine.
January is traditionally a telling month for analyzing TV audience behavior, and this year the data looks especially uneven.
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23 Jan
Size of the Telegram channel audience in Ukraine.
Over the past few years, Telegram in Ukraine has evolved from a supplementary communication channel into a full-scale mass media platform.
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20 Jan
Development of Telegram channels in Ukraine.
In 2017, there were only a few thousand active channels.
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17 Jan
Categories of Telegram channels read in Ukraine in 2025.
In 2025, content consumption on Telegram looks highly pragmatic.
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13 Jan
TikTok Grows Up: Why Adults Are Now the Platform’s Core Audience in Ukraine.
Today, TikTok reaches 58.4% of Ukraine’s population aged 18+, making it one of the most powerful digital channels for brands.
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08 Jan
Instagram audience in Ukraine.
Today, Instagram reaches 32.0% of Ukraine’s total population and 37.8% of the 18+ audience, making the platform a stable tool for both mass and niche communications.
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06 Jan
Forecast of digital investment allocation by activity type in 2026.
In 2026, digital investments are expected to continue growing — up to 59.1 billion UAH, which is an 18% increase compared to 2025.
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02 Jan
Ставлення до рекламних інтеграцій.
Рекламні інтеграції вже давно перестали бути просто вставками між контентом — вони стали частиною самого шоу.
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30 Dec
Facebook-аудиторія в Україні.
Facebook охоплює 36% населення країни та 43,1% аудиторії 18+, при цьому користувачів молодше 18 років практично немає — лише 0,2%.