The First Polar Pharmacy: how we helped Podorozhnyk reach Antarctica.

In 2025, the Podorozhnyk pharmacy chain became the official supplier of medicines for our Antarctic station.

Our role in this project. When the client shared this initiative with us, we immediately understood: standard advertising would not work here. What was needed was trust. Our task was to provide strategic recommendations on how to tell this story to the whole country in the right way. We recommended focusing on integrations in news segments, articles on local media platforms, and posts on social networks. These native formats generate the highest level of trust.

What results did we achieve? Thanks to the carefully selected channels and precise media placements, we achieved:

• Brand reputation growth: Podorozhnyk is now associated not only with a pharmacy near home, but with a network that crosses oceans for Ukrainians.
• Strengthening consumer confidence: We helped deliver the key message — medical support will be there wherever you are.

We are proud to be an intellectual partner in projects that carry such significant meaning. Even if it means paving the way for medicines across 15,000 kilometers.