Largest advertisers on Telegram and their investments.

The advertising market on Telegram in Ukraine clearly shows a strong concentration around a few major players. In terms of views, Rozetka is the undisputed leader with more than 240 million views, significantly outperforming other advertisers. It is followed by Orlovskyi (142 million) and Kyiv University of Culture (137 million), both actively using Telegram as a channel for large-scale reach. The top list also includes representatives of the financial and retail sectors — ATB (90 million) and Silpo (72 million), confirming the growing role of the messenger for FMCG and retail brands.

When looking at investments, the picture becomes even more illustrative. Rozetka invests between UAH 6.5 and 11.2 million in Telegram, creating the highest advertising pressure within the platform. Orlovskyi and Kyiv University of Culture operate in the range of UAH 3.7–6.6 million, while most other brands remain below UAH 4 million. This reflects not only differences in budget scale, but also different roles Telegram plays in the media mix — from a branding channel to a stable performance-driven tool.

Telegram is increasingly turning into a competitive battlefield for brand attention, where success depends not only on the size of investment, but also on the ability to work effectively with content and context.
Do you think Telegram can already be considered a must-have channel for large advertisers, or does it still remain a niche tool?

Data processed by Media Systems