Telegram audience in Ukraine.

55% of Telegram’s audience in Ukraine are men, while 45% are women. This nearly balanced gender split creates opportunities across a wide range of categories — from finance and tech to FMCG and e-commerce.

The largest core segment consists of users aged 18–27 (24.2%) and 28–37 (23.7%). Together, they account for almost half of the platform’s total audience. This means Telegram is not just about news or оперативе updates — it reaches economically active and financially capable consumers.

The 38–44 segment represents 14.4%, while 45–54 accounts for 15.5%. Even users aged 55–64 make up 7.7%, indicating that the platform is gradually maturing. Those over 65 represent 4.7%, and users under 17 account for 9.7%.

For brands, this signals one clear shift: Telegram is no longer a niche channel. It is a structured media platform with a defined demographic profile, capable of supporting both mass communication and highly segmented strategies.

The real question is: is your brand treating Telegram as a strategic communication channel — or still as a secondary tool?

Data processed by Media Systems