Size of the Telegram channel audience in Ukraine.

Over the past few years, Telegram in Ukraine has evolved from a supplementary communication channel into a full-scale mass media platform. In 2021, the total audience of Ukrainian Telegram channels amounted to around 64 million subscribers. By 2022, this figure had more than tripled to 206 million, demonstrating a record-breaking growth rate of +222%.

In 2023, growth continued but became noticeably more moderate: the audience increased to 307 million subscribers, while the annual growth rate slowed to +49%. In 2024, Telegram added nearly another 90 million subscribers, reaching 394 million in total, with growth of +28%. By 2025, the overall audience exceeded 430 million subscribers, although the annual increase dropped to just +10%.

This dynamic clearly shows that Telegram in Ukraine is entering a maturity phase. Mass user acquisition is slowing down, while competition for attention within the platform is intensifying. The winners will no longer be those who simply increase the number of channels or posts, but those who know how to work with loyalty, trust, and content quality.

In your opinion, what will become the key success factor on Telegram in the coming years: content, distribution, or the author’s reputation?

Data processed by Media Systems