Vial
Project details
Media
- TV
Category
- Medicinal products
KPI
- Sales
For Farmak’s “Vial” product, a strategy was proposed and implemented with the primary objective of increasing sales. Correctly defining the target audience, the placement period, and the optimal set of TV channels, along with advertising in the most relevant and high‑rating programs, helped achieve effective reach of over 85%. As a result of these efficient media solutions, product sales increased by more than 20%.
