ReO
Project details
Media
- Digital
- TV
Category
- Medicinal products
KPI
- Sales
After analyzing the competitive landscape and the demand structure of the target audience, and taking into account the complexity and uniqueness of the message, it was decided to advertise during the peak season for sorbent consumption, using direct TV placements and splitting activity into two high‑impact campaigns to optimize costs and increase influence on the target audience. The campaign reached over 75% of the audience at the effective frequency. Sales responded to this media activity by more than doubling.
