Izota
Project details
Media
- Digital
- TV
Category
- Non‑alcoholic beverages
KPI
- Sales
Development of an integrated media strategy for launching a new product on the market, including target audience research aimed at gaining a deeper understanding of its needs, motivations, and behavioral patterns. The successful launch led to a significant increase in brand sales, the formation of consumer loyalty, and ensured a consistently high sales level even after the advertising campaign had ended.
