BOSCH
Project details
Media
- Digital
- CTV
Category
- Household appliances
KPI
- Sales
The launch of a new cordless vacuum cleaner model with a washing attachment was supported by a comprehensive competitive analysis, as well as testing various creative approaches and video ad durations. This made it possible to gain a deeper understanding of consumer response and optimize the campaign’s media performance. As a result, planned sales targets were exceeded by a factor of 1.5.
