KPI:GROWTH OF AWARENESS & CONSUMPTION
For Super KONTIK rebranding we builded comprehensive campaign in accordance to media consumption of target audience. Using direct advertisment and inter-programme placement competitive TRPs weight achieved that allow to build Reach more than 60% on effective frequency. Range of tools for Digital campaign together with the effect of TV activity allowed to get a significant synergistic effect. Knowledge of the brand increased by more than 6 points.