Attitudes Towards Store-Brand Products.

A discount might persuade someone to try a store-brand product. What will persuade them to buy it again?

A good price or discount was the most common response, cited by 35% of respondents. Another 22% are happy to try these products out of curiosity. For 20%, it depends on the category. Meanwhile, 12% avoid store brands because they don’t trust them, and 11% buy them only by chance.

Retailers face two distinct challenges: giving shoppers a reason to try the product and a reason to come back. A promotion can help with the first. For the second, it’s worth finding out what shoppers value once they’ve used it: taste, convenient packaging, or consistent quality.

I’m particularly interested in the 20% whose answer depends on the category. The same shopper might pick up supermarket-brand pasta without hesitation but take longer to choose a personal care product. Comparing responses across categories could help test that hypothesis.

I’d suggest tracking how many shoppers buy the product again after a promotion ends and asking what brought them back. Their answers can reveal which benefits they noticed after trying it.

In which category do you buy store-brand products even without a discount?

Data processed by Media Systems