Change in Behaviour Due to Rising Prices.

Rising prices are no longer simply changing which products people choose — they are reshaping everyday consumption patterns.

72% of consumers have changed their behaviour in response to higher prices. The most common reaction is switching to cheaper stores, reported by 23% of respondents. Another 22% are reducing overall spending, while 21% are buying fewer products.

At the same time, consumers are not only cutting purchases but also managing them more carefully. Some 21% make shopping lists, and 20% stick to a budget. Impulse buying is giving way to planning, price comparison, and a stronger focus on practical value.

The pressure extends beyond shopping. Some 19% are giving up certain activities, 15% are saving less, and 14% are using their savings. Another 12% are selling belongings, buying second-hand more often, or working longer hours.

Notably, only 16% are choosing cheaper products. Consumers are more likely to change stores, reduce basket size, or restructure their spending.

For brands, the message is clear: consumers may not stop buying, but they are assessing the value of every purchase much more critically.

Are brands ready for consumers who plan every purchase?

Data processed by Media Systems