Media Systems' New Expert Publication in Marketing in Ukraine Magazine.

The latest issue of Marketing in Ukraine magazine is now available, and we are pleased to share that it features a new article by Media Systems.

Issue #3/2026 includes the article "Ukraine’s Media Market 2025: Digital as the New Operational Norm", authored by Andrii Huralchuk, R&D / New Business Director at Media Systems. The article is based on the expertise and analytical insights developed by the Media Systems team.

The publication explores the key transformations shaping Ukraine’s media market, including changes in the structure of advertising investments, the evolving role of digital in communication strategies, the growth of video consumption and Connected TV, as well as the impact of artificial intelligence on media planning and analytics.

We believe that systematic market analysis and the exchange of practical expertise help businesses make better-informed marketing decisions and adapt more effectively to a rapidly changing environment.

We would like to thank the editorial team of Marketing in Ukraine magazine and the Ukrainian Marketing Association for the opportunity to contribute to this issue.

Read the full article here:
https://uam.in.ua/wp-content/uploads/2026/06/marketing-in-ukraine_3_2026.pdf

We would love to hear your perspective: do you agree that digital is no longer just another communication channel, but has become the new operational norm for modern marketing?

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