Case Study: Media Campaign for a Soft Drinks Brand.

A well-known low-alcohol beverage brand approached us with the objective of launching a new product, building brand awareness among its target audience, and converting that awareness into actual product choice at the point of sale.

To achieve this goal, we developed and executed a three-stage media strategy. During the first stage, we built initial reach using 10-second video ads across YouTube, Meta, and DV360, introducing the new product to the largest possible share of the target audience at an optimal cost per contact. In the second stage, we reinforced brand awareness through retargeting with 6-second video ads and display banners across Meta and GDN, communicating exclusively with users who had already seen the initial video in order to move the brand into their consideration set. In the final stage, we influenced purchase decisions directly at the supermarket shelf through a combination of out-of-home and in-store advertising, supported by SuperGeo targeting tools.

As a result, the integrated media campaign delivered broad digital reach among the target audience and established strong awareness of the new product. By precisely synchronizing online retargeting with localized offline messaging immediately before the moment of purchase, we achieved 68% reach of the target audience at a 5+ frequency and generated a 43% increase in sales in supermarkets where the product advertising was present compared to stores without advertising.

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