Consumer reaction to a price increase of a familiar brand.

Price increases don’t always mean losing a customer — but they do change the rules of the game for brands.

65% of consumers stay with the brand or wait for a promotion even after a price increase. This shows that loyalty doesn’t disappear — but it becomes more conditional. Consumers are willing to stay if they still perceive value or expect a better deal.

At the same time, 35% begin to consider alternatives. This is the risk zone, where the winner is not necessarily the cheapest option, but the brand that appears at the right moment with the right offer.

In this context, price is no longer the only factor. What matters is the combination of brand strength, consistent communication, and promotional presence. If a brand disappears from media or loses contact with its audience, even loyal consumers may switch.

This is another signal that media presence should remain stable, especially during periods of price changes.

Are your brands ready to maintain loyalty without relying on constant discounts?

Data processed by Media Systems