Attitude toward advertising.

29% of the audience openly ignore advertising, while another 22% remain neutral. That means more than half show no active interest. At the same time, 25% pay attention only to what delivers practical value — bringing the focus back to substance rather than form.

Interestingly, 18% respond better to non-intrusive advertising, while 15% find it irritating or too aggressive. This highlights a fine line: the same format can either engage or repel depending on execution.

Only 12% actually find advertising useful, and the same share appreciate a friendly tone. Meanwhile, 8% believe there is less advertising than before — which may say more about declining visibility than actual volume.

This points to a new reality: advertising is no longer a mass tool but a more selective interaction.

Does this mean that today’s real competition is not between brands, but for the very attention of the user?

Data processed by Media Systems