The brand reached a new level of market presence and is now represented not only in pharmacy chains but also in retail distribution networks. A model for increasing brand awareness and sales was developed, along with a series of socio-analytical studies that enabled the creation of a comprehensive strategy for entering a new market segment. Continuous monitoring of media placements and agile adjustments to the media campaign based on obtained results contributed to higher brand recognition, while sales in the retail channel surpassed those in pharmacy chains, where the brand initially established its market presence.