Telegram channels with the most active subscriber growth in Ukraine.

The Ukrainian Telegram market in 2025 clearly shows who knows how to work with audience attention in a systematic way rather than relying on situational spikes. The leaders in subscriber growth are primarily news and socio-political channels that combine speed, consistency, and a clear, accessible content format. Some of them added nearly one million new subscribers in just one year, while the total audience of top players is already measured in several million users.

What is important is that growth is driven not only by long-established media brands, but also by channels that previously had relatively small audiences. This indicates a high level of market mobility and a constant redistribution of user attention. Telegram has firmly established itself as a key news consumption platform, where success depends on a strong sense of context, an understanding of audience demand, and the ability to match the pace of everyday life.

For brands and advertisers, the implication is straightforward: Telegram’s influence is defined not by the number of channels, but by the concentration of attention among a limited group of leaders. Ignoring these platforms is becoming more costly with each passing year.

Do you think Telegram has already replaced part of traditional media, or is this just a temporary effect of a highly turbulent information environment?

Data processed by Media Systems